Performance
Are more enquiries turning into projects than before?
Not proven yet. no "before" numbers have been entered.
Project conversionlagging
0.0%
0 won ÷ 2 enquiries
Revenue generatedlagging
₹0
total value of won projects
Revenue per enquirylagging
₹0
Revenue per qualified leadlagging
—
Baseline vs automation
Did anything change?
no baseline
| Metric | Baseline | Now | Change |
|---|---|---|---|
| Enquiries | — | 2 | different period lengths — compare rates |
| Response < 5 min | — | 100.0% | — |
| Qualified | — | 0.0% | — |
| Designer handoff | — | 0.0% | — |
| Consultation | — | 0.0% | — |
| Projects won | — | 0 | see conversion |
| Conversion (won ÷ enquiries) | — | 0.0% | — |
| Revenue per enquiry | — | ₹0 | — |
| Revenue (period total) | — | ₹0 | period totals |
| Automation cost | ₹0 (2 front-desk staff) | ₹1,434 | +₹1,434 |
| Incremental ROI | n/a | — | not causal |
Funnel
Conversion and drop-off by stage
2Enquiries
100%of enquiries
↓ 100% drop-off (2 lost)
0Qualified
0%of previous
0Designer contacted
—of previous
0Consultation
—of previous
0Project won
—of previous
| Stage | Count | Of prev. | Drop-off | Of all |
|---|---|---|---|---|
| Enquiries | 2 | — | — | 100% |
| Qualified | 0 | 0% | 100% | 0% |
| Designer contacted | 0 | — | — | 0% |
| Consultation | 0 | — | — | 0% |
| Project won | 0 | — | — | 0% |
ROI
Revenue minus cost
Gross (all revenue through the system)
| Revenue generated | ₹0 |
| − Automation cost | −₹1,434 |
| Net value | −₹1,434 |
| ROI = net ÷ cost × 100 | -100% |
Counts every won project, including ones the front desk would have won anyway. That's why this number is large and why it proves nothing on its own.
Incremental (only the lift over baseline)
Needs a baseline. Enter one below.
Not proven — no "before" numbers have been entered.
Before vs now
Is the change real?
| Before | Now | |
|---|---|---|
| Enquiries | — | 2 |
| Response < 5 min | — | 100% |
| Qualified | — | 0% |
| Consultation | — | 0% |
| Project conversion | — | 0.0% |
| Revenue per enquiry | — | ₹0 |
Conversion lift
—
percentage points
Relative lift
—
vs before
Chance it's luck
—
lower is better
Enquiries needed
—
per group, to be sure
Can we say the phone line caused it? Not yet. A before/after comparison can't separate this from season (Diwali), marketing or price changes.
To prove it: for 6–8 weeks, send calls on alternate days to the new line and to the front desk, record outcomes the same way for both, then mark the comparison “Randomised” below. Only judge enquiries at least 21 days old; younger ones haven't had time to convert.
Weekly
Enquiries and wins by week
■ enquiries ■ won
Recent weeks show fewer wins partly because those enquiries haven't had time to convert. Don't read the right edge as a decline.
Baseline
Your numbers from before
Needed to tell whether anything improved
Going live? Remove the 12 demo enquiries so the numbers only show real calls.